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Investment: Purpose

The systemic changes needed to create a more inclusive and sustainable world, will be driven by effective civic movements. Through strategic communication, mission-driven movements can unlock the collective action that is needed for change.


Investment specifications

  • Company's inception year: 2009

  • KOIS investment year: 2011

  • Target population: citizens over the world

  • Geographies: Global


About Purpose

Purpose builds movements and new power models from the bottom up to tackle the world’s problems, using technology as an innovative means for freedom of speech and organised actions. Through public mobilisation and storytelling, it helps leading organisations, activists, businesses and philanthropists in their fight for a better world.


It creates campaigning labs and new initiatives that can shift policies and change narratives. From access to clean energy, to refugee empowerment, to building a sharing economy, these are all topics where Purpose has a proven track record of change making. Its clients have included Unilever, Oxfam and UNICEF. It is also a B-Corp certified company. In 2020, Purpose joined Capgemini Group as an independently run Public Benefit Corporation.


KOIS invested in Purpose because its approach to mobilizing citizens and consumers around the world has the potential to create more enabling environments, in particular at the regulatory level, to foster societal and environmental change, which underpins other activities of our impact portfolio.


Purpose's impact in 2019

  • 80 million people engaged (x6 compared to 2016)

  • 1,500 organisations involved with the project (clients, partners, etc.)

  • 445 organisations whose social missions were developed or advanced


For more info on Purpose, visit https://www.purpose.com/

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